email marketing terms

Question 1

CTR

Answer 1

Acronym for Click-Through Rate. The number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.

Question 2

ESP

Answer 2

Acronym for Email Service Provider. A specialized organization that offers bulk email marketing services.

Question 3

Tracking Pixel

Answer 3

Process of using a 1×1 pixel transparent gif to track a visit or event on a web page, to track ad impressions or to track opening for an email.

Question 4

Responsive

Answer 4

Quality of a business process which indicates its ability to respond to changing conditions and customer interactions as they occur.

Question 5

Open Rate

Answer 5

Based on a number of variables, the open rate for an email sent to multiple recipients is them most often calculated as the total number of “opened” emails, expressed as a percentage of the total number of emails sent or delivered.

Question 6

Sender Score

Answer 6

Email marketing term that refers to a reputation rating from 0-100 for every outgoing mail server IP address.

Question 7

Bulk Mail

Answer 7

Large scale email marketing sends in which the same content goes to a large group of people.

Question 8

Email Campaign

Answer 8

An email or series of lead nurturing emails designed to accomplish an overall marketing goal.

Question 9

House List (or Retention List)

Answer 9

A valuable asset, a house list is a permission-based list that you built yourself with opt-in subscribers.

Question 10

Read (or Open) Length

Answer 10

A measure of the length of time a person opens the email until they close it.

Question 11

Blacklist

Answer 11

A list that denotes IP addresses as spammer IPs, impeding email deliverability.

Question 12

Whitelist

Answer 12

A list that includes IP addresses that have been approved to deliver email to a recipient.

Question 13

Native Advertising

Answer 13

A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads feel less like ads, and more like part of the conversation.

Question 14

NPS

Answer 14

Acronym for Net Promoter Score. NPS is a customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.

Question 15

QR Code

Answer 15

Abbreviated from Quick Response code, a QR code is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and certain phone apps.

Question 16

Responsive Design

Answer 16

Practice of developing a website that adapts accordingly to how someone is viewing it. Instead of building a separate, distinct website for each specific device it could be viewed on, the site recognizes the device that your visitor is using and automatically generates a page that is responsive to the device the content is being viewed on, making sites always appear optimized for screens of any dimension.

Question 17

Social Proof

Answer 17

Refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. The idea is that if others are sharing something or following someone, it must be good.

Question 18

Unique Visitor

Answer 18

A person who visits a website more than once within a period of time. Marketers use this term in contrast with overall site visits to track the amount of traffic on their website.

Question 19

UX

Answer 19

Short for User Experience. The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand.

Question 20

UI

Answer 20

Short for User Interface. A type of interface that allows users to control a software application or hardware device.

Question 21

Viral Content

Answer 21

Also known as something “going viral,” the term describes a piece of content that has become wildly popular across the web through sharing.