PAID MEDIA MANAGEMENT TERMS

Question 1

The Paid Media Manager and Ad Coordinator

Answer 1

are the team members who check on your ads and make optimizations to your campaigns. From building the campaigns to regularly reviewing the stats, analyzing keywords, and tracking ad performance to ensure that your costs per result are in line with your goals.

Question 2

Paid Media

Answer 2

is exactly how it sounds. Paid promotions and ads come with the intention of driving traffic (which equals sales). Ideally, paid media coupled with social listening helps the team understand their target audience.

Question 3

Organic social

Answer 3

is free advertising. In particular – UGC, utilizing hashtags to drive users to your page, and having CMGRs build relationships with the community.

Question 4

landing page

Answer 4

is a static destination page where you aim to drive visitors. Unlike a homepage, the landing page is aimed at turning visitors into customers.

Question 5

Cost per click (CPC)

Answer 5

is the price being paid for each user click on an ad campaign. Obviously, this is important for the digital marketing team.

Question 6

Key Performance Indicators (KPIs)

Answer 6

gauge progress towards your end result. Not only does this help check where you stand, but also helps you redirect, if needed.