Visitors and Prospects 8% - Visitors Flashcards
What is a visitor?
A visitor is an unidentified person who visits your website.
How are visitors tracked in pardot?
Through a tracking code on website.
What visitor activities are tracked in pardot?
Number of visits to website Duration of visit Page views Time on page Entry point Last page viewed
Source - where is vistor came from
Host name - domain name assigned to host computer
What is displayed in the visitors report?
The captured website sessions of annoymous visitors and identified prospects.
How can you filter visitors sessions?
Page views
Campaigns
Date range
View by - active visitor/ all visitors etc
How to access visitors report?
Prospects >
Visitors
How much data does pardot retain for prospects and visitors?
Prospects - unlimited amount of web history
Visitors - at least a year for anonymous visitors
What graphs are shown under visitors report?
Page views graph
New visitor graph
Top campanies
What is displayed in page views graph?
Displays the number of page visits over the past 24 hours and the percentage change since the previous day.
What is displayed in the new visitors graph?
Displays the number of new visitors over the past 24 hours and the percentage change since the previous days.
What is displayed in the top companies section?
Displays the top 20 campanies based on page views over the past 24 hours.
When viewing the visitor tab, How could you filter visitor table?
Identified visitors
Active visitors
All visitors
Filtered visitors
What is a identified visitor?
Is an anonymous visitor with an identified company.
Identified company information is pulled the computer/ network hostname.
What are Active visitors?
All visitors who visited two or more pages, regardless of whether their company could be identified.
Ways to convert a visitor into a prospect?
Submits a pardot form thats in an iframe on your website
Submits a form on your website that’s connected to a pardot form handler
Submits a form on a pardot landing page
Is manually associated with a prospect