Visitors and Prospects 8% - Visitors

Question 1

What is a visitor?

Answer 1

A visitor is an unidentified person who visits your website.

Question 2

How are visitors tracked in pardot?

Answer 2

Through a tracking code on website.

Question 3

What visitor activities are tracked in pardot?

Answer 3

Number of visits to website
Duration of visit
Page views
Time on page
Entry point
Last page viewed 

Source - where is vistor came from
Host name - domain name assigned to host computer

Question 4

What is displayed in the visitors report?

Answer 4

The captured website sessions of annoymous visitors and identified prospects.

Question 5

How can you filter visitors sessions?

Answer 5

Page views
Campaigns
Date range
View by - active visitor/ all visitors etc

Question 6

How to access visitors report?

Answer 6

Prospects >

Visitors

Question 7

How much data does pardot retain for prospects and visitors?

Answer 7

Prospects - unlimited amount of web history

Visitors - at least a year for anonymous visitors

Question 8

What graphs are shown under visitors report?

Answer 8

Page views graph
New visitor graph
Top campanies

Question 9

What is displayed in page views graph?

Answer 9

Displays the number of page visits over the past 24 hours and the percentage change since the previous day.

Question 10

What is displayed in the new visitors graph?

Answer 10

Displays the number of new visitors over the past 24 hours and the percentage change since the previous days.

Question 11

What is displayed in the top companies section?

Answer 11

Displays the top 20 campanies based on page views over the past 24 hours.

Question 12

When viewing the visitor tab, How could you filter visitor table?

Answer 12

Identified visitors
Active visitors
All visitors
Filtered visitors

Question 13

What is a identified visitor?

Answer 13

Is an anonymous visitor with an identified company.

Identified company information is pulled the computer/ network hostname.

Question 14

What are Active visitors?

Answer 14

All visitors who visited two or more pages, regardless of whether their company could be identified.

Question 15

Ways to convert a visitor into a prospect?

Answer 15

Submits a pardot form thats in an iframe on your website

Submits a form on your website that’s connected to a pardot form handler

Submits a form on a pardot landing page

Is manually associated with a prospect

Question 16

Are prospects associated to their visitor activity?

Answer 16

Yes. This happens when a visitor converts to a prospect

Question 17

How to manually associate a visitor with a prospect?

Answer 17

Prospect >
>Visitors > find the visitor you want to associate
>Click create/ associate next to the vistor
> Enter email address for the prospect record.

Question 18

When does the associated a visitor to a prospect come in handy?

Answer 18

When you’re in contact with a potential prospect whose company is in your visitors report.

Question 19

Where to find the tracking code?

Answer 19

> Pardot Campaigns
find and click on campaign name
click view tracking code

Question 20

Which are the most common ways an anonymous visitor converts to a prospect?

Answer 20

Submits a pardot form that is in an iframe on your website
email

Submits a form on your site thats connected to a pardot form handler

Question 21

When a visitor converts, what gets carried to a new prospects record?

Answer 21

Visits only