Form And Form Handler Reporting Flashcards
1
Q
What is the purpose of form and form handler reporting?
A
Use form reports to gain insight into total numbers of
Views
Submissions
Conversions
2
Q
What is the difference between form submissions and conversions?
A
A submission is when a visitor or prospect completes a form and submits it to pardot.
A conversion is a specific type of submission during which an anonymous visitor provides an email address and converts into a prospect.
3
Q
In form and form handler reports what does total submissions include?
A
Total submissions number included the conversions.
4
Q
Where can you get insight into how a form on a Pardot landing page is performing?
A
Landing Page Report
