Landing Pages 10% Flashcards
What is a landing page?
Is a web page a visitor reaches after clicking a link or advertisement.
What is the purpose of a landing page?
To convert visistors to active prospects.
Landing page content should display specific content to the advert, search keywords or link clicked.
There should be relevant, actionable content.
What are the types of experience to use when creating landing page in lightning app?
Classic landing page experience
Enhanced landing page experience
What does the classic landing page experience use?
HTMl and WYSIWYG editors
What are layout templates for landing pages?
You can use layout templates to format landing pages, forms and site search results.
You can use content regions to control which sections of your layout templates are editable.
How to create a layout templete?
Content > layout template
> click + add layout template
- name template
- create or import styling using one of these methods
1) layout tab > add HTML and CSS
2) import styling from website be choosing from URL from import layout dropdown. Enter URL and click import now
- choose a responsive template from the import layout dropdown and click import now.
- optional - edit the form and site search tabs.
Save template
When importing a styling from website into a layout template, what is important to rememberto add?”
Variable tags -
Title
Content
Description
Importing a template overwrites all code in the layout tab
Can you control which landing pages content users can change?
Yes. Use the conten regions to lock down areas of your classic layout templates.
How to make the elements in your layout templates editable?
Add the pardot-region attribute to the HTML elements in your layout template
What happens if you rename a pardot-region in a layout template for a landing page?
If a pardot-region is renamed, the landing pages that use the layout template can’t display the correct content
What are the supported editors thats can be used in layout templates?
Link Image HTML Simple (default), basic (cke-simple) WYSIWYG (default), simple, HTML, basic None
How to create a landing page using a layout template?
Conten > landing page > +add landing page
Name tab
- name the landing page
- title - displayed in browser when page is viewed
- enter description - used for SEO
- campaign
- hide from search engine indexing
Form tab
- select form option
- optional - redirect the prospect instead of showing the forms thank you content
- next
Content layout tab
- choose layout
Landing page content tab
- use editor to add content
Can you create a landing page using a stock template?
Yes. Stock templates are preformatted
What is the down side to using a stock template?
They are not responsive.
How would you test landing pages versions?
Multivariant tests lets you compare the effectiveness of different landing pages over a time and determine the top performer.
How to set up a multivariant test?
Content > multivariant tests > + add multivariant test - name test - choose campaign - choose landing pages you want to compare and adjust the pages weight - create multivariant test
How to end a multivariant test?
You must delete it
What do landing page reports do?
Landing pages and multivariate test reports show how many people have viewed a page and how many submitted a form and converted to prospects.
How to view a landing page / multivariate test report?
Pardot reports
Marketing assets
Landing page
What statistics are shown on a landing page report?
Error rate - the % of errors made on the landing page. Calculated as total errors divided by total views.
Submission rate - % of form submission based on the total number of landing page views.
Total errors - the number of times a visitor or prospect enters an invalid email address or leaves a requires field blank on a landing page
Total submissions - the number of time a form on the landing page has been submitted
Total views - total number of times visitors and prospects viewed your landing page. Metric include multipleviews from one person
How is the total error rate calculated?
By the total errors divide by the total views
What are the single landing page statistics?
Conversation Total clicks Total errors Total submissions Total views Unique clicks Unique errors Unique submissions Unique views
What are mulitvariate tests statistics?
Conversation
Views
Conversation rate - determined by the number of successful form submissions divided by number of landing page views
Top performer
Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?
Landing Page Reports under conversions
