Landing Pages 10%

Question 1

What is a landing page?

Answer 1

Is a web page a visitor reaches after clicking a link or advertisement.

Question 2

What is the purpose of a landing page?

Answer 2

To convert visistors to active prospects.

Landing page content should display specific content to the advert, search keywords or link clicked.

There should be relevant, actionable content.

Question 3

What are the types of experience to use when creating landing page in lightning app?

Answer 3

Classic landing page experience

Enhanced landing page experience

Question 4

What does the classic landing page experience use?

Answer 4

HTMl and WYSIWYG editors

Question 5

What are layout templates for landing pages?

Answer 5

You can use layout templates to format landing pages, forms and site search results.

You can use content regions to control which sections of your layout templates are editable.

Question 6

How to create a layout templete?

Answer 6

Content > layout template
> click + add layout template
- name template
- create or import styling using one of these methods
1) layout tab > add HTML and CSS
2) import styling from website be choosing from URL from import layout dropdown. Enter URL and click import now

• choose a responsive template from the import layout dropdown and click import now.
• optional - edit the form and site search tabs.

Save template

Question 7

When importing a styling from website into a layout template, what is important to rememberto add?”

Answer 7

Variable tags -
Title
Content
Description

Importing a template overwrites all code in the layout tab

Question 8

Can you control which landing pages content users can change?

Answer 8

Yes. Use the conten regions to lock down areas of your classic layout templates.

Question 9

How to make the elements in your layout templates editable?

Answer 9

Add the pardot-region attribute to the HTML elements in your layout template

Question 10

What happens if you rename a pardot-region in a layout template for a landing page?

Answer 10

If a pardot-region is renamed, the landing pages that use the layout template can’t display the correct content

Question 11

What are the supported editors thats can be used in layout templates?

Answer 11

Link
Image
HTML
Simple (default), basic (cke-simple)
WYSIWYG (default), simple, HTML, basic
None

Question 12

How to create a landing page using a layout template?

Answer 12

Conten > landing page > +add landing page

Name tab

• name the landing page
• title - displayed in browser when page is viewed
• enter description - used for SEO
• campaign
• hide from search engine indexing

Form tab

• select form option
• optional - redirect the prospect instead of showing the forms thank you content
• next

Content layout tab
- choose layout

Landing page content tab
- use editor to add content

Question 13

Can you create a landing page using a stock template?

Answer 13

Yes. Stock templates are preformatted

Question 14

What is the down side to using a stock template?

Answer 14

They are not responsive.

Question 15

How would you test landing pages versions?

Answer 15

Multivariant tests lets you compare the effectiveness of different landing pages over a time and determine the top performer.

Question 16

How to set up a multivariant test?

Answer 16

Content > multivariant tests
> + add multivariant test
- name test
- choose campaign 
- choose landing pages you want to compare and adjust the pages weight
- create multivariant test

Question 17

How to end a multivariant test?

Answer 17

You must delete it

Question 18

What do landing page reports do?

Answer 18

Landing pages and multivariate test reports show how many people have viewed a page and how many submitted a form and converted to prospects.

Question 19

How to view a landing page / multivariate test report?

Answer 19

Pardot reports
Marketing assets
Landing page

Question 20

What statistics are shown on a landing page report?

Answer 20

Error rate - the % of errors made on the landing page. Calculated as total errors divided by total views.

Submission rate - % of form submission based on the total number of landing page views.

Total errors - the number of times a visitor or prospect enters an invalid email address or leaves a requires field blank on a landing page

Total submissions - the number of time a form on the landing page has been submitted

Total views - total number of times visitors and prospects viewed your landing page. Metric include multipleviews from one person

Question 21

How is the total error rate calculated?

Answer 21

By the total errors divide by the total views

Question 22

What are the single landing page statistics?

Answer 22

Conversation
Total clicks
Total errors
Total submissions
Total views
Unique clicks
Unique errors
Unique submissions
Unique views

Question 23

What are mulitvariate tests statistics?

Answer 23

Conversation

Views

Conversation rate - determined by the number of successful form submissions divided by number of landing page views

Top performer

Question 24

Where can you view the total number of times an anonymous visitor successfully completed a form on a landing page?

Answer 24

Landing Page Reports under conversions