unit 5.4 quizlet Flashcards
1
Q
The marketing mix
A
The comination of factors which convince consumers to purchase a good or service (4 P’s)
2
Q
4 P’s
A
Price, promotion, place, product
3
Q
Price
A
The amount of money exchanged for a good or service, various pricing strategies
4
Q
Promotion
A
Business informs, persuades, and reminds potential buyers of a product in order to influence an opinion
5
Q
Product
A
The features of a good or service
6
Q
Place
A
The distribution of the product
7
Q
Distribution
A
How goods and services move from producer to consumer
