unit 5.3 quizlet Flashcards
1
Q
Market research
A
The process of gathering, analysing and processing data
2
Q
Demand
A
The size and growth of the market in each segment
3
Q
Competitors
A
Other businesses selling similar goods and services
3
Q
Target market
A
The consumers the business are aiming their products at
4
Q
Quantitative data
A
Market research in the form of numbers and statistics
5
Q
Qualitative research
A
Market research in the form of opinions and beliefs
6
Q
Primary market research
A
Conducting the research yourself, gathering data for the first time
7
Q
Secondary market research
A
Using research that already exists, the data has been gathered by someone else
