UNIT 1 - understanding nature and purpose of business Flashcards
bs exist in many shapes and sizes and for different
purposes
wht is an important reason why businessses exist
the opportunity for making profit
but the opppportunity for making profit is not the only reasons why
businesses exist
Uwhat are the 3 other reasons businesses can exist
provide goods and services
develop a good idea
provide help and support for others - most notably charities that raise funds in various ways
in terms of providing goods and services this includes
pubic services e.g nhs /polic / fire services
developing a good idea is also known as
enterprise
charities raise funds in various ways to help and support
the lives of others
mission statement aka
vsion statment
what is missiona statemnt
broad qualitative descripion about the organisation so stkh understand its intent
give example of nike mission statement
bring inspiration and innovation to overy athelete in the world
why do we have mission satemt
2 things
bring focus and meaning to business
act as a guide when making critical descisons that may affect direction of a business
when looking at objectives of a business its important to rember they are quite
complex and will vary according to circumnstances and type of organisaton
state the 5 common business objectives
profit
growht
survival
cashflow
social/ethical objectives
over recent years global nature of business and intense competition in many markets mean 2 other obj become increasingly importtant what are these
customer service
CSR
each functional area set objectives that should
conrtibute to the business achieving its overall objectives
what are corp obj/corporate iams
goals that help a business achieve its mission
corp obj drive what objectives
functional obj
what are functional obj
objectives of eahc department , more detailed and specific to eahc dpt
why do we have all these obj
can be a measure of success - success in mkting dpt needs a functional obj and cant get this from geenric mission statement
allows coord between managment and employees therfore giveing focus and direction to employees and maangers to help broader def of mission statemtn
mission statement outlines bigger picture nd generally establishes teh
core values and principles that help guide and conduct action of staff
how do objectives differ from mission statement
theyre actionable and measurable
without missio statemtn objectives have no
direction