MARKETING ; SETTING MARKETIG OBJECTIVES; Marketing Objectives Flashcards
1
Q
What are marketing objectives
A
targets set for the marketing activities of a business
2
Q
Sales can be measured in terms of
A
sales volume
sales value
3
Q
What is sales value
A
value of sales measured in terms of how much is spent on a product
e.g sales of £30,000
4
Q
Whats sales volume
A
volume of sales measured in terms of numebr of units sold
5
Q
give an example of a sales growth target q
A
increase sales volume by x% over the next three years
6
Q
calculation for Market Share
A
sale of one product/total market sales of that product x 100
