Understanding smart bidding

Question 1

___________ is a set of automated bid strategies that uses machine learning to optimize for conversions or conversion value in each and every auction.

Answer 1

Smart bidding

Question 2

Auction time bidding is the machine learning technique that _____________ uses.

Answer 2

Smart bidding

Question 3

How many automated bidding strategies does Google Have?

Answer 3

8

Question 4

____________ bidding is an automated bidding strategy that focuses on conversions.

Answer 4

Smart bidding

Question 5

There are _______ smart bidding strategies.

Answer 5

4

Question 6

What are the 4 smart bidding strategies?

Answer 6

1. Target CPA (cost-per-acquisition) 2. Target ROAS (return-on-ad-spend) 3.Maximize Conversions 4. Enhanced cost-per-click (ECPC)

Question 7

What are the other 4 bidding strategies that are not smart bidding strategies?

Answer 7

1. target search page location. 2. Target outranking share 3. enhanced cost per click 4. target impression share.

Question 8

Which smart bidding strategy would you use to optimize for conversions?

Answer 8

Target CPA

Question 9

When would you use smart bidding strategy target ROAS?

Answer 9

To help increase conversion value while targeting a specific return on ad spend (ROAS)

Question 10

If you want to optimize for conversions, but just want to spend your entire budget instead of targeting a specific CPA, you can use ________________

Answer 10

Maximize Conversions

Question 11

_______________ is an optional feature you can use with Manual CPC bidding

Answer 11

ECPC

Question 12

Which smart bidding strategy will automatically adjust your manual bids to try to maximize conversions?

Answer 12

Enhanced cost per click

Question 13

Which bidding strategy will maximize the total conversion value of your campaign within your specified budget?

Answer 13

maximize conversion value bidding strategy.

Question 14

______________ bidding strategy uses advanced machine learning and auction-time bidding to automatically optimize and set bids.

Answer 14

maximize conversion value

Question 15

What do auction-time bidding capabilities do?

Answer 15

It automatically tailors bids for each auction.

Question 16

In _______________ bidding strategy, you define the value that you want to maximize, such as sales revenue or profit margins, when you set up conversion tracking for your account.

Answer 16

maximize conversion value