Google Ads Questions Flashcards

1
Q

What is the Google Ads optimization score?

A

Google’s way of telling you how well your account is doing, and what you need to do to improve your results.

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2
Q

Is the Optimization Score made up of over 50 recommendations to optimize Search campaigns.

A

True

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3
Q

Which of the following factors wouldn’t change an account’s optimization score?

A

Changes in auction dynamics

Changes in tracked conversions

Renaming campaigns

Shifts in spend mix

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4
Q

How does Google Ads generate responsive search ads?

A

Google Ads creates them based on existing ad copy, landing pages, and extensions

Google Ads creates them based on existing high performing ad copy

Google Ads mixes and matches headlines and description lines that have been provided

Google Ads mixes and matches headlines and URLs that have been provided

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5
Q

How many ads should be implemented per ad group?

A

One or two

Only one

Three to five

Two to three

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6
Q

Which are the three required parts of a text ad?

A

three parts: headline text, a display URL, and description text.

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7
Q

What is the key value proposition of Google Search campaigns?

A

Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites

Influence organic results

Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for

Show your ads when a customer is searching for your product or service

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8
Q

Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

A

Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

All of these are automatically generated

Description line

Destination URL

Headline

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9
Q

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

A

Someone searching for the term I want to buy a black shirt

Someone searching for the term black button shirt

Someone searching for the term shirt

Someone searching for the term shirt brown

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10
Q

Which of the following is a core benefit of Google Ads automated bidding?

A

User ID-based bidding

Impression share-based bidding

Daily budget pacing

Auction-time bidding

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11
Q

Which ad extensions can serve automatically?

A

Message, callout, and structured snippets

Promotion, callout, and sitelink extensions

Sitelink, callout, and structured snippets

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12
Q

Why do search ad extensions matter?

A

The cost-per-click on ad extensions is lower than on a search ad headline

They guarantee higher engagement for advertisers

They increase ad quality and drive lower conversion costs

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13
Q

If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

A

Customer Match allows you to reach people who have been to your website

Customer Match allows you to reach people who haven’t been to your website yet

Customer Match relies on your own data instead of a remarketing tag

It wouldn’t be a good fit. You have to tag your website to use Customer Match

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14
Q

Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

A

True

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15
Q

Which of the following can be customized with audience signals to make Search campaigns more efficient?

A

Networks

Headline length

Keywords

All of the above

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16
Q

Which attributes describe a good landing page experience?

A

Easy to navigate

High amount of user traffic

Relevant and original content

Transparency about your business

17
Q

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.

A

URL filtering

Page feeds

Categories from dynamic search engines

Landing pages from standard ad groups
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18
Q

Automated bidding does the heavy lifting for advertisers on Google Ads.

What does automated bidding use to set the right bid for every auction?

A

Manual control

Seller ratings

Machine learning

Ad extensions

19
Q

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.

What’s Google’s recommendation about extensions?

A

Use at least five extensions and add only to ad groups.

Use ad extensions only when advertising the service industry.

Use at least three extensions in each campaign or ad group.

Use no more than two extensions per campaign or ad group.

20
Q

Match these Search Audience solutions with the benefits they can bring to your campaigns.
Customer Match

Remarketing Lists for Search Ads

In-Market Audiences

Detailed Demographics

A

To upload your own data into Google Ads and reach custom segments across devices

To help reach people who have engaged with your website or YouTube channel in the past

To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership

To drive consideration among people who are actively researching the products or services you offer
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21
Q

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

A

If you don’t bid efficiently, you could miss valuable conversions.

The customer journey has become more complex and therefore bids should be based on general user behavior.

User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

The appropriate bid can often be a static target that’s challenging to reach.

22
Q

What is a main benefit of using Search Audience solutions?

A

They identify ad extension opportunities to improve average click-through rates.

They get detailed analytical insights about search network performance.

They automatically generate new keyword and ad content suggestions.

They can help send the right message to the right customer with the right bid.
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