Google Ads Questions Flashcards
What is the Google Ads optimization score?
Google’s way of telling you how well your account is doing, and what you need to do to improve your results.
Is the Optimization Score made up of over 50 recommendations to optimize Search campaigns.
True
Which of the following factors wouldn’t change an account’s optimization score?
Changes in auction dynamics
Changes in tracked conversions
Renaming campaigns
Shifts in spend mix
How does Google Ads generate responsive search ads?
Google Ads creates them based on existing ad copy, landing pages, and extensions
Google Ads creates them based on existing high performing ad copy
Google Ads mixes and matches headlines and description lines that have been provided
Google Ads mixes and matches headlines and URLs that have been provided
How many ads should be implemented per ad group?
One or two
Only one
Three to five
Two to three
Which are the three required parts of a text ad?
three parts: headline text, a display URL, and description text.
What is the key value proposition of Google Search campaigns?
Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
Influence organic results
Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
Show your ads when a customer is searching for your product or service
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
All of these are automatically generated
Description line
Destination URL
Headline
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Someone searching for the term shirt
Someone searching for the term shirt brown
Which of the following is a core benefit of Google Ads automated bidding?
User ID-based bidding
Impression share-based bidding
Daily budget pacing
Auction-time bidding
Which ad extensions can serve automatically?
Message, callout, and structured snippets
Promotion, callout, and sitelink extensions
Sitelink, callout, and structured snippets
Why do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline
They guarantee higher engagement for advertisers
They increase ad quality and drive lower conversion costs
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match allows you to reach people who have been to your website
Customer Match allows you to reach people who haven’t been to your website yet
Customer Match relies on your own data instead of a remarketing tag
It wouldn’t be a good fit. You have to tag your website to use Customer Match
Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
True
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Networks
Headline length
Keywords
All of the above
Which attributes describe a good landing page experience?
Easy to navigate
High amount of user traffic
Relevant and original content
Transparency about your business
Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.
URL filtering
Page feeds
Categories from dynamic search engines
Landing pages from standard ad groups
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Automated bidding does the heavy lifting for advertisers on Google Ads.
What does automated bidding use to set the right bid for every auction?
Manual control
Seller ratings
Machine learning
Ad extensions
Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.
What’s Google’s recommendation about extensions?
Use at least five extensions and add only to ad groups.
Use ad extensions only when advertising the service industry.
Use at least three extensions in each campaign or ad group.
Use no more than two extensions per campaign or ad group.
Match these Search Audience solutions with the benefits they can bring to your campaigns.
Customer Match
Remarketing Lists for Search Ads
In-Market Audiences
Detailed Demographics
To upload your own data into Google Ads and reach custom segments across devices
To help reach people who have engaged with your website or YouTube channel in the past
To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership
To drive consideration among people who are actively researching the products or services you offer
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Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
If you don’t bid efficiently, you could miss valuable conversions.
The customer journey has become more complex and therefore bids should be based on general user behavior.
User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
The appropriate bid can often be a static target that’s challenging to reach.
What is a main benefit of using Search Audience solutions?
They identify ad extension opportunities to improve average click-through rates.
They get detailed analytical insights about search network performance.
They automatically generate new keyword and ad content suggestions.
They can help send the right message to the right customer with the right bid.
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