GoogleAds Search Bidding Flashcards
What’s a bid?
The price an advertiser decides that they are willing to pay for an ad space.
Bidding is for all Google platforms. T/F
True
What are the types of bidding available?
- Cost Per Click 2. CPM
How are you charged for CPC bids?
You are charged only when someone clicks on your ad.
What type of bid is it when you pay only when someone clicks on your ad?
Cost per click
What is CPM?
You pay for every 1000 times your ad has been put in front of users whether the user clicks it or not.
What is the only network that uses CPM bidding?
The display network
What bid strategy will you use if you choose to advertise using videos?
Cost per viewing or CPV
Target CPA is also called ______________ bidding.
Cost per acquisition bidding.
Conversion based bidding means you only pay when _________________ happens.
A conversion
____________ is a fully automated bid strategy where advertisers set a target cost per conversion, and then Google adjusts bids to generate as many conversions as possible at that CPA.
Target CPA (cost per acquisition)
Your goal is to have potential customers give you their email address so you can email them more info about your product. What’s your bid strategy?
CPA.
What’s automated bidding?
You set a daily budget for your campaign and AdWords decides for you what your CPC for your ads should be
What is the advantage of automated bidding?
It brings the most clicks for your ads for your budget across your entire campaign. .
How does manual bidding work?
You set the bids for every ad or keyword in your campaign manually.
Why bid manually?
So you can bid most for the ads or keywords that matter most to you.
When using a CPV bid strategy you can use _______
smart bidding
What is target Impression Share?
With this bidding strategy, Google Ads will automatically set your bids to help achieve your Impression Share goal. For example, if you choose an Impression Share target of 65% on the absolute top of the page, Google Ads will automatically set your bids to help show your ads on the absolute top of the page 65% of the total possible amount of times they could show.
If your campaign is targeting just the Search Network and your main goal is to increase your brand visibility, consider using _____________________.
Target Impression Share.
If you’re mostly interested in getting your name or logo in front of lots of people, then use ________ bidding strategy.
CPM
If you want to optimize for conversions, you can use ____________ to help increase conversions while targeting a specific cost-per-acquisition (CPA).
Target CPA
If you want to optimize for conversion value, you can use ___________ to help increase conversion value while targeting a specific return-on-ad-spend (ROAS).
Target ROAS
If you want to optimize for conversions, but just want to spend your entire budget instead of targeting a specific CPA, you can use ______________________
Maximize Conversions
If you want to automatically adjust your manual bids to try to maximize conversions, you can use _________
ECPC. It’s an optional feature you can use with Manual CPC bidding.
________is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below the target cost-per-action (CPA) you set.
Target CPA
How does target CPA work?
It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. bidding works and what its settings are.
Where is target CPA available?
Available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.
What’s a portfolio strategy?
An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords.
Portfolio bid strategies automatically set bids to help you reach your performance goals.T/F
True
Portfolio bid strategies include which three Smart bidding strategies?
Target CPA, Target ROAS, and Enhanced CPC
______________ the central location for managing your portfolio bid strategies and tracking their performance.
Your shared library
Use the ____________ pages to add items to a portfolio bid strategy.
Campaigns, Ad groups, and Keywords
___________ ads and ___________ ads offer CPC bidding.
Search
Display
If your main goal is to have people visit your website, then ________ are a good place to start.
clicks
Using __________bidding, you’ll pay only when someone actually clicks on your ad and comes to your site.
cost-per-click (CPC)