Google skill shop search certification study guide

Question 1

What are 6 possible marketing objectives to a google ads campaign?

Answer 1

1. Drive sales 2. Get leads 3. Gain Website traffic 4. build awareness 5. app promotion 6. Encourage people to explore your products and services.

Question 2

To help you grow your business, Google Ads is built around three principles: _______________

Answer 2

relevance, control, and results.

Question 3

How does Google define relevance?

Answer 3

Google Ads helps you connect with the right people, at the right time, with the right message.

Question 4

How can my Google ad appear in a google search?

Answer 4

I select keywords—the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear alongside or above search results.

Question 5

Define what Google ads means by control?

Answer 5

You can choose how much to spend each day and in every ad auction.

Question 6

Define what google means by customization.

Answer 6

Customize your advertising options with keyword, location, and demographic targeting.

Question 7

How do you choose where customers might see your ads?

Answer 7

when you select your campaign type

Question 8

Where does advertising with Google Ads start?

Answer 8

with creating a campaign based on your business objectives.

Question 9

What’s a campaign type?

Answer 9

A campaign type determines where your ads appear and the format in which those ads are displayed.

Question 10

What are the 5 campaign types?

Answer 10

Search, Display, Video, Shopping, and App

Question 11

What are search ads?

Answer 11

These ads appear next to Google search results and on other Google partner sites, like YouTube.

Question 12

Where do Google display ads appear?

Answer 12

Google Display ads can appear across a network of more than two million sites and apps.

Question 13

How do display ads work?

Answer 13

Your ads get matched to content related to your business or to your customers’ interests.

Question 14

Where do Video ads appear?

Answer 14

Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps.

Question 15

When do you pay for a video ad?

Answer 15

Each time someone watches your ad.

Question 16

Where do shopping ads appear?

Answer 16

Shopping ads appear on Google Shopping next to search results and near text and responsive ads.

Question 17

How do shopping ads promote your product?

Answer 17

by giving consumers detailed information about what you’re selling before they even select your ad.

Question 18

Where do app campaigns run ads?

Answer 18

Search, Play, and YouTube, as well as thousands of mobile sites and apps.

Question 19

How do you set up Google app campaign?

Answer 19

Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.

Question 20

What are the 3 specialized campaign types?

Answer 20

1. Local 2. Hotel 3. Discovery

Question 21

What’s does a local campaign type help you acheive?

Answer 21

Local campaigns help you drive important offline metrics — like store visits or in-store sales.

Question 22

Where do local ads appear?

Answer 22

Search, Maps, Display, and YouTube.

Question 23

What’s the objective of local ads?

Answer 23

To maximize off line performance metrics like phone calls, store visits.

Question 24

_______________ are an automated solution for small businesses.

Answer 24

Smart campaigns

Question 25

How do smart campaign work?

Answer 25

choose your business goals and let machine learning deliver results through Google’s Search, Display, and Maps networks.

Question 26

_________are the default for advertisers new to Google Ads.

Answer 26

Smart campaigns

Question 27

The _____________ determines where users see your ads.

Answer 27

campaign type

Question 28

Within a campaign type, there are 4 features you can customize. What are these?

Answer 28

1. Device targeting. 2. Location and language targeting 3. Bidding and budget settings 4. Ad extensions.

Question 29

What does device targeting do?

Answer 29

Allows you to reach your customers on any device, including desktops, tablets, and smartphones.

Question 30

How does locations and language targeting work?

Answer 30

Show ads to customers in particular locations, or to customers who’ve chosen your selected language as their browser’s language setting.

Question 31

Your bid strategy controls ___________________

Answer 31

how you pay for users to interact with your ads.

Question 32

What’s a bid limit?

Answer 32

most that you’ll pay per click for ads in an ad group.

Question 33

Define budget.

Answer 33

the average amount that you’re comfortable spending each day on your campaign.

Question 34

What are ad extensions?

Answer 34

They allow you to include even more information with your ads, such as location details, links to pages on your website, and your phone number.