Google skill shop search certification study guide Flashcards
What are 6 possible marketing objectives to a google ads campaign?
- Drive sales 2. Get leads 3. Gain Website traffic 4. build awareness 5. app promotion 6. Encourage people to explore your products and services.
To help you grow your business, Google Ads is built around three principles: _______________
relevance, control, and results.
How does Google define relevance?
Google Ads helps you connect with the right people, at the right time, with the right message.
How can my Google ad appear in a google search?
I select keywords—the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear alongside or above search results.
Define what Google ads means by control?
You can choose how much to spend each day and in every ad auction.
Define what google means by customization.
Customize your advertising options with keyword, location, and demographic targeting.
How do you choose where customers might see your ads?
when you select your campaign type
Where does advertising with Google Ads start?
with creating a campaign based on your business objectives.
What’s a campaign type?
A campaign type determines where your ads appear and the format in which those ads are displayed.
What are the 5 campaign types?
Search, Display, Video, Shopping, and App
What are search ads?
These ads appear next to Google search results and on other Google partner sites, like YouTube.
Where do Google display ads appear?
Google Display ads can appear across a network of more than two million sites and apps.
How do display ads work?
Your ads get matched to content related to your business or to your customers’ interests.
Where do Video ads appear?
Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps.
When do you pay for a video ad?
Each time someone watches your ad.
Where do shopping ads appear?
Shopping ads appear on Google Shopping next to search results and near text and responsive ads.
How do shopping ads promote your product?
by giving consumers detailed information about what you’re selling before they even select your ad.
Where do app campaigns run ads?
Search, Play, and YouTube, as well as thousands of mobile sites and apps.
How do you set up Google app campaign?
Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.
What are the 3 specialized campaign types?
- Local 2. Hotel 3. Discovery
What’s does a local campaign type help you acheive?
Local campaigns help you drive important offline metrics — like store visits or in-store sales.
Where do local ads appear?
Search, Maps, Display, and YouTube.
What’s the objective of local ads?
To maximize off line performance metrics like phone calls, store visits.
_______________ are an automated solution for small businesses.
Smart campaigns
How do smart campaign work?
choose your business goals and let machine learning deliver results through Google’s Search, Display, and Maps networks.
_________are the default for advertisers new to Google Ads.
Smart campaigns
The _____________ determines where users see your ads.
campaign type
Within a campaign type, there are 4 features you can customize. What are these?
- Device targeting. 2. Location and language targeting 3. Bidding and budget settings 4. Ad extensions.
What does device targeting do?
Allows you to reach your customers on any device, including desktops, tablets, and smartphones.
How does locations and language targeting work?
Show ads to customers in particular locations, or to customers who’ve chosen your selected language as their browser’s language setting.
Your bid strategy controls ___________________
how you pay for users to interact with your ads.
What’s a bid limit?
most that you’ll pay per click for ads in an ad group.
Define budget.
the average amount that you’re comfortable spending each day on your campaign.
What are ad extensions?
They allow you to include even more information with your ads, such as location details, links to pages on your website, and your phone number.
