AdWords Fundamentals Udacity Flashcards
What are 4 different formats in Google Ads?
- Display 2. Video 3. Ads inside mobile apps 4. Search ads.
What’s a search ad?
Text ads that are displayed in the search engine results.
What are 2 places search ads can appear?
- Search engine results pages 2. On google partner Websites.
What are display ads?
Image and text ads.
Where do display ads appear?
On Websites that allow Google to run display ads on their sites.
How are Website owners compensated for allowing Google to run ads on their site?
Money.
What’s Google Display network?
The collection of Websites that carry ads by Google.
How do you make your site part of the Google display network?
Sign up for adSense.
What service does AdSense provide?
provides a way for publishers to earn money from their online content
How does AdSense matching work?
AdSense works by matching ads to your site based on your content and visitors.
What are 3 steps to adSense?
- Make space available on your site. 2. Highest bidding ad appears on your site. 3. Site owner gets paid.
Where do video ads run on Google Ads?
Youtube.
What two places do ads appear on youtube?
They appear before you can watch your video or in YouTube search results.
App ads are specifically designed to ____________
encourage users to download your app.
Where are Google Ads for mobile ads downloaded from?
right from the ad.
What are 5 places that Google App ads run?
- display network, 2. Search 3. youtube 4. Google Play. 5. Different mobile ssites and ads.
What 3 formats do app ads come in?
- Text 2. Video 3. Image
What’s another name for app campaigns?
Universal app campaigns.
Jules had created a video that promotes the new aromatherapy diffuser his company built. Now, the videos show up on YouTube, ahead of videos people have selected to view. What type of campaign is this?
A video campaign.
Renata has a jewelry business. She created beautiful pictures of her latest collection, and those pictures are now showing up in ads on different style blogs. What kind of campaign is this?
Display ad campaign.
ohn and Robin developed a game app. They created an ad that promotes their game when people search for games in the Google Play store. What kind of campaign is this?
App advertising campaign.
Kayak, the travel company, shows ads when people search for flight prices on Google. What kind of campaign is this?
Search campaign.
Summary: What are the 4 different ways advertisers can advertise on Google Ads?
- Search 2. Display 3. Video 4. Mobile app ads
The four types of ads are housed under 2 networks What are the networks called?
- Google Search network. 2. Google Display network.
What is the Google Search network?
It’s where search ads run.
Where do search ads appear?
Search ads appear on the results page related to the keywords you search on google.com and on Google Search partners.
What’s a google search partner?
Websites that offer a search option on their Website using Google Search engine technology.
What is the Google display network?
Over 1 million sites, blogs and apps that allow you to display your ad.
What are the 4 reasons online advertising is better than traditional advertising?
- Lots of customer detail. 2. Easy to measure 3. Cost control easy. . 4. Easy to manage your campaigns.
Reaching the right customers at the right place at the right time is known as ______________
targeting
What’s keyword targeting?
A way to target ads by selecting words for when your ads show up on Google.
What are keywords for the search network?
Ads users type into the search bar.
What are keywords for display advertising?
Words that relate to the content on which you would like your display ads to show up.
What is location targeting?
Place ads in country, city or university that your customer is in.
What is placement targeting?
It’s when you choose the networks and Websites that your ads will show up on.
What is language targeting?
Showing ads to languages your customers speak.
What is ad scheduling targeting?
Scheduling specific days, times and frequencies for when your ads will show.
What is device targeting?
Choose if you’d like your ads to appear on desktip table or smartphone.
How does Google Ads help you to measure your campaign’s success?
AdWords reporting.
What’s the first step in using Google Ads?
Decide which type of ad to run and in which network.
When Google asks you to select a “Campaign Type”, what does that mean?
- Where ads run. 2. Type of ads (text, image, video).
What are the 5 campaign types in Google Ads?
- Shopping 2. Search network. 3. display network 4. video 5.Universal app.
What are shopping ads?
Ads that help you to sell goods. They show photo of product, the price and location where these goods are sold.
How do customers advertising their mobile app get charged?
Per download.
What is campaign structure?
the way you structure your Google Ads account allows you to control how you want your ads to be triggered and when and where you want them to appear.
What are the 6 things that you need to structure for a Google Ads campaign?
- campaigns 2. Ad Groups 3. Keywords 4. Negative keywords. 5. Ad text 6. Landing Pages.
Define campaign type.
- Where ads run. 2. types of ads.
What is meant by types of ads?
Ad format: text, video, image, etc
What are the campaign types in adWords?
- Search Network 2. Display Network 3. Shopping Network 4. Video network 5. Universal app network.
How do customers find your search ad?
By keyword(s) or in Website searches of Google Partners.
Shopping ads are designed to help e-commerce sites to sell ___________
goods
In addition to showing video ads on youTube, you can also show them accross the _____________
display network
What’s an ad group?
ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
Can your Google Ads account can have one more than one ad campaign running.
Yes.
Ad groups allow you to set up a set of ads that are associated with a set of target __________
keywords
Each campaign has a ___________ and _________
budget and settings that determine where your ads can appear.
Within each campaign, you create different _________
adGroups
What are 2 things each ad group contains?
- related keywords 2. a set of ads that you show associated with those keywords..
