Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

javaScript > Google Modules > Flashcards

Google Modules Flashcards

1
Q

Where can you connect with users on Google Ads?

A

Search, watching videos on YouTube, discovering apps on Google Play,

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Do your ads appear on Search/apps/YouTube simultaneously?

A

Not necessarily. You choose where your ads appear.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Advertising with Google Ads starts with ___________

A

creating a campaign based on your business objectives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What does each campaign type determine?

A

Each campaign type determines where your ads appear and the format in which those ads are displayed.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are 4 examples of different campaign types?

A
  1. Search 2. Display 3. Video, 4. Shopping, and 5. App
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Where do search ads appear?

A

Search ads appear next to Google search results and on other Google partner sites.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Is YouTube a Google Partner site?

A

Yes.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

________________ ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet.

A

Google Display

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Where can you choose to place a video ad?

A

on their own or within other streaming video content on YouTube.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Where else can video ads appear?

A

Across Google’s network of websites and apps.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

When do you get charged for your video ad?

A

Only pay when people choose to watch your ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Where do Google shopping ads appear?

A

on Google Shopping next to search results and near text and responsive ads.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

How do Shopping ads promote your products?

A

by giving consumers detailed information about what you’re selling before they even select your ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What marketing objectives might a shopping ad fulfill?

A

advertise inventory, increase website traffic, increase in store traffic, and find better-qualified leads.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Where do Google App ads run?

A

Search, Play, and YouTube, thousands of mobile sites and apps.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

How are your app ad bids adjusted?

A

Your ads and bids are automatically adjusted to get the most downloads.

17
Q

How do you set up an app campaign?

A

Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.

18
Q

What are possible marketing objective(s) for an app campaign?

A
  1. increase engagement 2. Increase app installs 3. Increase in-app actions.
19
Q

What’s are 2 examples of an in app action?

A

signing up for a newsletter or ordering a product.

20
Q

What are 3 examples of specialized campaign types?

A
  1. Local 2. Hotel 3. Discovery
21
Q

What do local campaigns help you do?

A

drive important offline metrics — like store visits or in-store sales.

22
Q

Which campaign type increases brand awareness when users are browsing content that they are interested in online?

A

Display campaign.

23
Q

Which campaign type tells your business story?

A

Video

24
Q

What are smart campaigns?

A

Just choose your business goals and let machine learning deliver results through Google’s Search, Display, and Maps networks.

25
Q

Who benefits most from smart campaigns?

A

advertisers new to Google Ads.

26
Q

What do you use if you want an easy way to reach relevant customers and drive results but have limited time or experience with managing Google Ads campaigns?

A

Smart campaigns

27
Q

the campaign type you choose determines where ______________

A

users see your ads

28
Q

What are 4 additional ways your Google Ads campaign can be customized?

A
  1. Device targeting 2. Locations and language targeting 3. Bidding/budget settings 4. Ad extensions.
29
Q

What does your bid strategy control?

A

how you pay for users to interact with your ads.

30
Q

What is your bid limit?

A

is the most that you’ll pay per click for ads in an ad group

31
Q

In bid targeting, what does selecting your budget help do?

A

Limits daily campaign spending.

32
Q

What’s do ad extensions do?

A

Include even more information with your ads, such as your location, url, and phone.

33
Q

Which are the three required parts of a text ad?

A

Headline, description, and URL

34
Q

Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

All of these are automatically generated

Description line

Destination URL

Headline

A

I think it’s the description line

javaScript (10 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions