Marketing Planning Flashcards
What is the purpose of the Udacity Marketing Framework?
It’s a standardized way to organize your marketing plan.
“What” is the first part of the marketing framework. What does “what” refer to?
- What are you selling?
What does “Who” refer to in the digital marketing framework?
It refers to who you are marketing to.
What does the “when” refer to in the digital marketing framework?
Your customer’s journey.
The customer journey refers to when customers are ready to ___________________
receive your message.
What does the “why” of the digital marketing framework refer to?
Why are you marketing. It refers to your marketing objective.
What are examples of your marketing objective?
Increase sales, brand awareness, or mobile application installs.
What does the “how” of the digital marketing framework refer to?
It refers to the message or content you choose to reach your customers.
What does the “where” of the digital marketing framework refer to?
Where will you find your customers.
What’s a marketing channel?
Online places where you market to customers. Search, display, Facebook.
What are marketing tactics?
The combination of “when”, “how” and “where” = marketing tactics.
Tactics are the ___________ you will take to accomplish your marketing plan.
Actions
What’s the last part of the digital marketing framework?
Measure then manage.
At which part of the framework to you set your marketing objective?
At the “why” am I marketing question.
What’s a marketing objective?
It’s what you want to achieve with your efforts.
Can you have more than one marketing objective?
Yes
What are 5 typical marketing objectives?
- increase sales. 2. generate leads. 3. drive or increase sales. 4. lead conversion. 5. increase customer loyalty.
What are the characteristics of a good marketing objective?
- specific 2. measurable 3. achievable 4. Relevant 5. Time phased. (SMART is the mnemonic).
What are examples of a SMART marketing objective?
- Acquire 50,000 new online customers for women apparel this financial year.
- Raise brand awareness by driving 100,000 new unique visitors to the Website this month.
What’s one of the first Google Ads set up questions?
Who are you targeting?
What are Google Ads targeting options?
- demographic target or based on the keywords users type into the search engine.
What is demographic targeting?
potential customers who are likely to be within a particular age range, gender, parental status, or household income.
What’s the purpose of a customer persona?
It’s a fictional character that fictionalizes and communicates the key characteristics of your target customer.
What is the marketing journey?
An illustration of what a customer goes through to become an actual customer of your business.
What’s the benefit of the marketing journey illustration?
It helps marketers decide when to talk to the customer.
What are the 5 stages of the customer journey?
- awareness. 2. Interest 3. Desire 4. Action 5. Post action.
Google Ads offers different advertising channels. What are they?
- Search results pages. 2. display ads 3. Video ads. 4. Mobile ads.
The why of digital marketing refers to ______
Your marketing objective.
