Udacity Notes: Keywords

Question 1

What’s the core ingredient of an effective search campaign?

Answer 1

Keywords

Question 2

Google planner is a ____________ tool.

Answer 2

Keyword

Question 3

Google Trends can be used for ______________research.

Answer 3

comparative keyword

Question 4

Which tool can you use to discover event-triggered spikes in keyword search volume?

Answer 4

Google Trends

Question 5

The process by which a searcher matches your keywords with the query of a searcher is called __________.

Answer 5

keyword matching

Question 6

What tool allows you to see particular interest in a topic or search term over time?

Answer 6

Google trends

Question 7

Google trends could help you to explore searches related to your brand and your _________________.

Answer 7

Competitors

Question 8

What tool shows relative popularity of a search term over time — not total search volume.

Answer 8

Google trends

Question 9

________________ gives users an idea of keyword popularity and how that popularity ebbs and flows based on season change, media coverage, and other events.

Answer 9

Google trends