Google Bid strategies

Question 1

Google Ads offers several bid strategies that are tailored to different types of campaigns. T/F

Answer 1

True

Question 2

Depending on which networks your campaign is targeting, and whether you want to focus on getting ________, _____________, _____________, or _________ you can determine which strategy is best for you.

Answer 2

clicks, impressions, conversions, or views

Question 3

Each bid strategy is suited for different kinds of _____________________________

Answer 3

campaigns and advertising goals

Question 4

You need to consider your goals to determine a bid strategy. T/F

Answer 4

True

Question 5

What are the 5 possible goals google asks you to consider?

Answer 5

1. customers to take a direct action on your site 2. If you want to generate traffic to your website 3. increase brand awareness 4. increase views or interactions with your video ads. 5. to increase product or brand consideration with your video ads.

Question 6

When is it best to focus on conversions?

Answer 6

When you want customers to take a direct action on your site.

Question 7

When is it best to focus on clicks?

Answer 7

If you want to generate traffic to your website

Question 8

When would focusing on impressions be your best strategy?

Answer 8

Increase brand awareness.

Question 9

Which 2 bidding strategies would increase views or interactions with your ads?

Answer 9

1. CPV or CPM bidding

Question 10

If you run video ads and your goal is to increase product or brand consideration, which bidding strategy would you use?

Answer 10

Cost per view