U2 AOS2 KK2 Internal Factors

Question 1

Three factors from the internal environment that affect the establishment of a customer base and brand identity include…

Answer 1

Owners and managers
Employees
Corporate culture

Question 2

Owners and managers contribute to the establishment of a customer base by…

Answer 2

Creating customer profiles to identify and establish a customer base.

Implementing marketing to suit the specific needs of the customer base or delegate this to experts.

Question 3

Owners and managers contribute to the establishment of brand identity by…

Answer 3

Developing and improving the business through their decision making.

Question 4

Employees contribute to the establishment of a customer base and brand identity by…

Answer 4

Being polite, efficient, respectful and responsive in their interactions with customers and their provision of customer service.

Question 5

Corporate Culture is…

Answer 5

The shared values and beliefs of the people in an organisation.

Question 6

Corporate culture can affect the establishment of a business’ customer base and brand identity as…

Answer 6

having a strong corporate culture can enable businesses to experience high levels of success, thus helping them to establish their customer base and brand identity.