U1 AOS3/KK3: Societal attitudes and behaviours Flashcards
societal attitudes
int/ext customer values, beliefs and customer trends.
eg. peoples thoughts about ways of workings
values and beliefs
morals of a group/ individual about what they think is good or bad
eg. someone believes in climate change > electric vehicles, wants vegan options and recycled clothing
trends
a general direction in which peoples attitudes/behaviours are changing
DEMOGRPAHICS
trends
characteristics of human population (EG. age)
WORK PLACE DIVERSITY
trends
multitude of individual differences amount people in a workplace (EG. employees with disabilities)
How would businesses respond to the following trends?
A) Increasing reliance on technology
B) Greater focus and action on achieving gender equality
C) Increased purchases of products related to health and wellbeing
A) Businesses may ensure that their customers can purchase their products online 24/7 via their website.
B) Businesses may develop an app as more people are relying on their smart phones and prefer to do business from their hand held devices.
B) Businesses may ensure that they have an equal representation of females and males in upper management positions.
B) Businesses may ensure that there is no gender pay gap for males and females undertaking the same positions.
C) Businesses may respond to this trend by offering a new line of food items that appeal to these consumers.
C) New businesses may start up in response to this trend. E.g. more gyms or pilates businesses
Identify how businesses identify a trend.
Businesses can identify a trend by analysing data for patterns.
Businesses should plan their products and activities according to the trends relevant to their target market. Explain what the result of them using trends to plan would be.
By doing this planning, businesses are more likely to attract more customers due to appealing to common desires
Match the columns
