Types Of Data (RM)

Question 1

What is qualitative data?

Answer 1

Dad that is not numerical e.g quotes from research participants/ observations of how people act or feel

Question 2

What are the strengths of qualitative data?

Answer 2

Richer in detail than quantitative data

Can express the motivations and intent behind feelings and actions

Question 3

What are the limitations of qualitative data?

Answer 3

Considered less reliable than quantitative data

Difficult to analyse objectively; two psychologists may look at the data and draw different conclusions

Question 4

What is quantitative data?

Answer 4

Data that is expressed in a numerical form

Question 5

What are the strengths of the quantitative data?

Answer 5

Reliable
Objective
Useful when concluding experiments to count how many people do a particular thing
Can be analysed statistically to reveal trends and correlations

Question 6

What are the limitations of quantitive data?

Answer 6

Can’t really be used to discuss feelings.

Doesn’t have a lot of rich detail/ depth

Question 7

What is primary data ?

Answer 7

Data collected from first hand experience

Question 8

What are the strengths of primary data?

Answer 8

Data gathered is for the purpose of addressing the specific research hypothesis- thus increases the validity

Question 9

What are the limitations of primary data ?

Answer 9

Often time- consuming and expensive.

Psychologist may not have funding to have a large sample which other sources may have

Question 10

What is secondary data?

Answer 10

Data collected from an already published source

Question 11

What are the strengths of secondary data?

Answer 11

Readily available so quick and possibly expensive

Question 12

What are the limitations of secondary data?

Answer 12

Second hand so already undergone some interpretation so may have inherent biases

Question 13

What is meta-analysis?

Answer 13

A technique for combining the findings of independent studies, often with smaller samples to create a larger sample

Question 14

What are strengths of meta-analysis?

Answer 14

Useful in situations where a topic has been extensively studied
With a large amount of data, it is possible to spot trends/ correlation

Question 15

What are the limitations of meta-analysis?

Answer 15

Reliant on the psychologists who did the research primarily doing a good job.
Might not be a topic where there has been much research