Types Of Data

Question 1

What is qualitative data?

Answer 1

Data that isn’t numerical - questionnaires/observations

Question 2

Strength of qualitative data?(opinions)

Answer 2

Richer in detail as can express the motivations and intent behind feelings/actions

Question 3

Limitations of qualitative data?(different conclusions)

Answer 3

Less reliable as less scientific and difficult to analyse - different conclusions

Question 4

What is quantitative data?

Answer 4

Data in numerical form

Question 5

Strengths of quantitative data?

Answer 5

• reliable
• objective
• analysed statistically to reveal trends

Question 6

Limitations of quantitative data?

Answer 6

-not as in depth as quantitative

Question 7

What is primary data?

Answer 7

Data collected from first hand experience

Question 8

Strengths of primary data?(validity)

Answer 8

Data gathered is for the purpose of addressing the specific research hypotheses so increases the validity

Question 9

Limitations of primary data?

Answer 9

Can be time consuming and expensive

Question 10

What is secondary data?

Answer 10

Data collected from an already published source

Question 11

Strengths of secondary data?

Answer 11

Already available so quick and inexpensive

Question 12

Limitations of secondary data?

Answer 12

May have inherent biases as already undergone some form of interpretation

Question 13

What is a meta-analysis?

Answer 13

A technique for combining the findings of independent studies with smaller samples to create a larger sample

Question 14

Strengths of a meta-analysis?

Answer 14

• useful in a situation where topic has been studied widely

- possible to spot trends and correlations

Question 15

Limitations of a meta-analysis?

Answer 15

• reliant on psychologist doing a good job

- might not be a topic where there has been much research