Content Analysis And Thematic Analysis

Question 1

What is content analysis?

Answer 1

Method of quantifying qualitative data through the use of coding units

Question 2

What is thematic analysis?

Answer 2

A method of qualitative research linked to content analysis, involves analysing data to identify patterns with it

Question 3

What are the strengths of content analysis?

Answer 3

Ease of application as easy to perform and inexpensive

Reliable as easy to replicate

Question 4

What are the limitations of content analysis?

Answer 4

Descriptive as doesn’t reveal underlying reasons for behaviour
Not performed in controlled conditions doesn’t show causality

Question 5

What are the 6 stages of thematic analysis?

Answer 5

1. Familiarisation with data (reading data)
2. Coding - identify features of the data
3. Searching for themes - patterns of meaning
4. Reviewing themes - checking themes against data
5. Defining/naming themes - detailed analysis of each theme
6. Writing up - combining info gained