types of data Flashcards

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1
Q

what is quantitative data

A

data that represents behaviour in terms of numbers

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2
Q

what is qualitative data

A

data that can’t be counted or quantified. it concerns opinions or descriptions of different issues, rather than numerical data

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3
Q

what is an advantage of quantitative data

A

easier to analyse

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4
Q

what is a disadvantage of quantitative data

A

data oversimplifies reality

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5
Q

what is an advantage of qualitative data

A

provides detailed information

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6
Q

what is a disadvantage of qualitative data

A

harder to analyse and difficult to draw conclusions

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7
Q

what is primary data

A

data that is observed or collected directly from first hand experience

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8
Q

what is secondary data

A

information that was collected for a purpose other than the current one

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9
Q

what is meta-analysis

A

using secondary data taken from q large number of studies which involve the same research questions and methodology and combining the results

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10
Q

what is an advantage of primary data

A

the researcher has a great deal of control over the data and data collection is designed so it fits the aim and hypothesis of the study

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11
Q

what is a disadvantage of primary data

A

it is a very time consuming and expensive process

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12
Q

what is an advantage of secondary data

A

it is much simpler to access someone else’s data
-cheaper as less time and equipment is needed
-may have already been subjected to statistical analysis so we know if its significant or not

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13
Q

what is a disadvantage of secondary data

A

it is hard to find data that fits the exact purpose of the study

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