conformity Flashcards
what is conformity
a type of social influence that can be described as changing your behaviour to go along with the group even if you do not agree with them
what two types of motivation to conform are there
normative social influence + informational social influence
which two researchers categorised the two types of motivation to conform
deutsch and gerard
when were the two types of motivation to conform categorised
1955
what are the three types of conformity
internalisation, identification and compliance
what is internalisation
when an individual changes their behaviour to fit in with a group publicly whilst also agreeing with them privately
what is identification
when an individual conforms to the demands of a role in society
what experiment is a good example of identification
zimbardo’s stanford prison experiment
when did zimbardo’s stanford prison experiments take place
1971
what is compliance
going along with a request or demand publicly while disagreeing in private
what experiment is a good example of complaince
asch
when did asch’s experiments on conformity take place
1951
describe milgram’s experiment on conformity
milgram found normal members of the public thought they were giving ‘learner’ volunteers stronger and stronger electric shocks because the psychologist overseeing the study asked them to