Types of consumers

Question 1

What is a Non - consumer?

Answer 1

When you do not require a product as you do not need the product and never will require is. e.g. A bald man doesn’t need hair products

Question 1

What is Potential consumer?

Answer 1

They don’t currently purchase but may be influenced at one point in the future. e.g. a 16 year old will purchase a car when they are 18

Question 2

What is Realized consumer?

Answer 2

Always buy your product. ou have the money and can afford the product. e.g. lifelong customer always buying the Koor tomato sauce

Question 3

What is Household customer?

Answer 3

buys to meet specific need within the household. e.g. Daily products like toilet paper and cleaning supplies

Question 4

What is an Age Consumer?

Answer 4

Whatever you buy is affected by your age e.g. An older woman will my make-up compared to an 8 year old buying barbies

Question 5

What is an Industrial Market consumer?

Answer 5

Businesses that purchase for resale e.g. rebuying a car parts to sell to a manufacture

Question 6

What is a Consumer as a citizen?

Answer 6

Consumers of housing, national health services, education is all by the government by the VAT we pay . e.g VAT forms products purchased go towards the countries needs

Question 7

What is a Personal interest consumer?

Answer 7

When you purchase for a person personal hobbies. e.g. If you like baking you will have a mixer