types of conformity SI

Question 1

def etc

internalisation

Answer 1

• a deep type of conformity where we take on the majority view because we accept it as correct.
• It leads to a far reaching and permanent change in behaviour, even when the group is absent.

Question 2

idenification

Answer 2

A moderate type of conformity where we act in the same way as the group because we value it and want to be a part of it. But we don’t necessarily agree with everything the group/ majority believes

Question 3

compliance

Answer 3

a superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.

Question 4

def

Informational social influence ISI

Answer 4

an explanation of conformity that says we agree with the opinion of the majority because we want to be correct as well. This may lead to internalisation.

Question 5

Normative social influence NSI

Answer 5

an explanation of conformity that says we agree with the opinion of the majority because we want to gain social approval and be liked. This may lead to compliance

Question 6

+psychologist

3 ways in which people conform

Answer 6

**Kelman 1958 **

• identification
• internalisation
• compliance

Question 7

What type of conformity?
A PUBLIC but not PRIVATE change in behaviour, and Only do it when the group are present

Answer 7

compliance

Question 8

What type of conformity?
A PUBLIC but not PRIVATE change in behaviour, and Do it whether the group are there or not - all of the time

Answer 8

identification

Question 9

what type of conformity?
A PUBLIC and PRIVATE change in behaviour, and Do it whether the group are there or not - all of the time

Answer 9

internalisation

Question 10

What did Deutsch and Gerald 1955 develop?

Answer 10

a two process theory to explain conformity based on the two central human needs

Question 11

ISI

informative social influence

Answer 11

• need to be right
• cognitive process
• leads to permanrent change (internalisation)
• happen in new and crisis situations

Question 12

NSI

Answer 12

• need to be liked
• emotional process
• temprary change (compliance)
• happen in stressful situationsand situations with strangers or friends

Question 13

strength

real life application of types of conformity

Answer 13

Schultz 2008 discovered that they could change the behaviour of hotel guests by using encouraging printed messages to reserve energy → guests used fewer towels → successful

Question 14

Research support for NSI

strength

Answer 14

Asch’s participants said they conformed because they felt self conscious giving the correct answer and were afraid of disapproval

Question 15

Research support for ISI

strength

Answer 15

• Study by Todd Lucas, found that participants conformed more often to incorrect answers they were given when the maths problems were difficult
• Participants did not want to be wrong, so they relied on the answers they were given

Question 16

counterpoint

limitation

Answer 16

• Its often unclear whether it is NSI or ISI at work in research studies of real life
• Hard to separate ISI and NSI and both processes probably operate together in most real-world conformity situations

Question 17

Individual differences in NSI

limitation

Answer 17

• Does not predict conformity in every case
• NSI underlies conformity for some people more than it does for others