Topic 9.5: Branding Flashcards
1
Q
Brand
A
a type of product that is manufactured by an identified company
2
Q
Brand loyalty
A
the preference a consumer has for one brand over the other
3
Q
package and brand identity
A
How the product is first experienced by the consumer
4
Q
Trademark and registered design
A
an intellectual property mark that protects the appearance of a product
5
Q
Publicity
A
The promotion of a brand
