Topic 9.2: Market sectors and segments

Question 1

Sectors

Answer 1

the different types of clients there are to a company

Question 2

Consumers (sectors)

Answer 2

buy products to satisfy their needs

Question 3

Industrial (sectors)

Answer 3

large scale manufacturers

Question 4

Public sector (sectors)

Answer 4

government funded or operated good services

Question 5

Commercial (sectors)

Answer 5

companies who sell to other companies or individuals

Question 6

Geographic sectors

Answer 6

focus on the values, culture and characteristics of purchases that could occur in regions.

Question 7

Influence of market sectors

Answer 7

if technology improves the products and services within a market will change

Question 8

Market segment

Answer 8

the further division of the market into smaller segments.

Question 9

Market sector

Answer 9

a broad categorization of the market

Question 10

demographic (market segmentation)

Answer 10

Age, sex, income, education, family

Question 11

Geographic (market segmentation)

Answer 11

Country or religion

Question 12

Psychographic (market segmentation)

Answer 12

social status, personality, values, lifestyle

Question 13

Behavioral (market segmentation)

Answer 13

user needs, attitude, buying behavior, loyalty to the brand.