Topic 9.1: Corporate strategies Flashcards by Catalina Svetlana ALIAGA ROMANELLO | Brainscape

Q

Pioneering strategies

A

unique or vastly different from others in market

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Q

Imitative design

A

Focuses on analyzing existing products and developing something similar

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Q

hybrid strategies

A

extracting knowledge or info about a design by disassembling it

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Q

Market development

A

new markets for existing products

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Q

Product development

A

creation of new products for new markets

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Q

Market penetration

A

focuses on increasing sales to existing customers

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Q

Product development

A

Selling new products in an existing market

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Q

A

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