thought and language (chapter 8) Flashcards
concepts
the mental representation of an object, event or idea
-can be grouped through categorization
categories
clusters of interrelated concepts
prototypes
mental representations of an average category member
categorization is based on experience
quick and accurate process
linguistic relativity (whorfian hypothesis)
the theory that the language we use determines how we understand and categorize the world
networks and hierarchies
Nodes include
basic-level categories; bird and fish
broader category; animal
lowest three nodes, specific categories; robin, emu, trout
priming;
Semantic networks
a technique in which previous exposure to a stimulus can influence that individuals later responses either to the same stimulus or to one that is related to it
How can you explain priming effects?
lexical decision task; participants must determine if a string of letters forms a word
bargh, chen and burrows
priming participants with concepts related to the elderly stereotype caused them to walk more slowly at the end of the experiment
bounded rationality
there are limits to human processing, due to available information and time
satisficing
decisions are often a combination of satisfying and sufficing, rather than optimizing
maximizers
are those who attempt to evaluate every option for every choice until they find the perfect fit
problem solving
the process of finding solutions to problems encountered in life
algorithms
problem-solving strategies based on a series of rules
-more objective, logical and slower
heuristics
problem solving-strategies that stem from prior experiences and provide an educated guess as to what is more likely solution
representativeness heuristic
the degree to which an event is similar in essential characteristics to its parent population
availability heuristic
assessing the probability of an event by the ease with which instances or occurrences can be brought to mind
“if you can think of it, it must be important”