Theories of Representation💡

Question 1

Who was the Theories of Representation created by?

Answer 1

Stuart Hall

Question 2

What is hegemonic power?

Answer 2

Dominant groups in society who control those less powerful than them. This is often white, rich, heterosexual men.

Question 3

What are the 3 parts of Hall’s Theories of Representation?

Answer 3

1. The media often uses stereotypes:
   
   • this is how stereotypes are created in the first place
2. Stereotypes reduce people down to oversimplified cliches:
   
   • for example, ethnic minority groups are stereotyped in a negative way
3. Stereotypes result from inequality of power:
   
   • hegemonic power often occurs, and newspapers are often owned by these groups, hence why negative stereotypes of people they can’t relate to occur
   • even women aren’t heads of media, hence why they’re portrayed as vulnerable (another stereotype)