Theories of Identity💡

Question 1

Who created the Theories of Identity?

Answer 1

David Gauntlett

Question 2

What does Gauntlett argue?

Answer 2

1. Audiences get a sense of their own identity from the media products they consume (e.g. films, news).
2. In the past, media used to portray straightforward, simple representations of identity (in particular, gender), so we got simple stereotypes of men and women. Now, it is more diverse and complex representations of different identities (in particular, gender).

Question 3

What were representations like in the past?

Answer 3

Simple, stereotypical binary gender representations.