Reception Theoryđź’ˇ Flashcards
1
Q
Who created the Reception Theory?
A
Stuart Hall
2
Q
What does Hall believe?
A
He believes media products are encoded with ideas by the producers that make them. They hope the audience can decode the message.
3
Q
Types of Readings
A
- Preferred Reading
- Negotiated Reading
- Oppositional Reading
4
Q
What is a Preferred Reading?
A
Preferred Reading = when an audience conforms to the product’s message and don’t challenge it. They are usually passive audiences.
5
Q
What is a Negotiated Reading?
A
Negotiated Reading = when an audience accepts some parts of the message produced and challenge parts of it.
6
Q
What is a Oppositional Reading?
A
Oppositional Reading = when an audience subverts to the product’s message and challenges it. They are usually active audiences
