Shelter Campaign - Adverts 📺 Flashcards
Who created the Shelter Campaign?
The Shelter Campaign was created by Amplify.
What was the focus of the Shelter Campaign?
It focuses on the distress caused to people by their poor housing situation and homelessness.
What are the Shelter Campaign objectives?
- To raise awareness of both issues
- To challenge outdated stereotypes of homelessness
- To encourage donations to the charity
- To encourage individuals to seek help and advice
What type of shot is the Shelter Advert?
It’s a close up.
What typeface / font did the Shelter Advert use?
It used a Sans Serif font, which is bold and eye-catching.
What costume and make up was presented in the Shelter Advert?
There was a lack of both costume and make up, which makes the advert appear raw, and generates sympathy and empathy from the audience.
What was the colour palette used in the Shelter Advert?
Red and Black theme.
The colour Red is a code for Danger, and the Black brings a sense of mystery and enigma as the audience wonder what their story is and how they ended up in this situation.
What anchorage was presented in the Shelter Advert?
The written text amplifies the message of homelessness being caused by many circumstances.
What intertextuality was shown in the Shelter Advert?
The campaign used a multi platform approach, and the campaign consisted of:
- a print campaign
- Shelter’s social media
- Shelter’s YouTube Channel
What can we say about the Male and Female models used in the Shelter Advert?
The Male and Female models have ambiguous ages and ethnicities, which helps broaden the appeal to audiences, and connotes housing difficulties can happen to anyone.
What can we say about the simple language used?
The simple language used shows that Shelter are confident, with the use of short sentences. They also connote that they can help you easily and quickly.
What can we infer from the statistics used?
The use of statistics show that Shelter have been successful previously, and are reliable at helping people.
What can we say about the Search Bar?
The Search Bar is a visual and symbolic code.
- It targets modern audiences who are online regularly
- It acknowledges those who are too ashamed about their housing situation and talking to someone
- It appeals to migrants in Britain who don’t speak English very well
