End of Audiences Theory💡 Flashcards
1
Q
Who created the End of Audiences Theory?
A
Clay Shirky
2
Q
What does Shirky believe?
A
Shirky believes audiences are no longer passive, and we are more active, wanting to interact with the media. He believes this is because technology has changed our behaviour and expectations.
He also believes audiences like to ‘speak back’ to producers of media products. Because of social media, we can tell them what we like and what we don’t = less hierarchy and more equality of power for audiences.
