Theoretical Framework

Question 1

Signification

Answer 1

The representation or conveying of meanings

Question 2

Semotics

Answer 2

Study of how media is created and conveyer

Question 3

Mediation

Answer 3

A media text goes through a process of selection and construction before publication

Question 4

Polysemy

Answer 4

The coexistence of many possible meanings of a word/phrase

Question 5

Open texts

Answer 5

media texts which purposefully encourage multiple interpretations

Question 6

Anchorage

Answer 6

Placing words next to each other that closes (anchors) the meaning for the audience

Question 7

Lexis

Answer 7

The type of language/ vocabulary used in a media text

Question 8

Parallel sounds

Answer 8

The sound works with the visuals

Question 9

Contrapuntal sound

Answer 9

Works to contrast the visuals

Question 10

Structuralism

Answer 10

Takes groups of texts to discover the underlying commonalities

Question 11

Binary opposites

Answer 11

concepts that appear opposite but actually depend on the other to define their meaning

Question 12

Ideology

Answer 12

An idealised system of ideas and ideals

Question 13

Hermeneutic code

Answer 13

To ask a question or delay an answer

Question 14

Proairetic code

Answer 14

Signs that tell the audience something will happen

Question 15

Semantic code

Answer 15

Connotation giving the audience an insight to characters, objects or settings

Question 16

Symbolic code

Answer 16

Process of representing an object, idea or feeling by something else (visual metaphor)

Question 17

Referential/ cultural code

Answer 17

Concerns the culturally specific knowledge from outside the text which alters the meaning of the text.