I, Daniel Blake Flashcards
1
Q
themes of Ken Loach’s films
A
- exploitation of working class
- resilience and humour of the working class
- indignity of unemployment
- impact of public institutions upon the individual
- left wing political ideologies
2
Q
kitchen sink realism
A
social realism that uses domestic situations of the working class
- living in cramped accommodation in the North of England, exploring controversial social issues
3
Q
produced by
A
I, Daniel Blake is a co production between British, French and Belgium production companies
4
Q
Behind the scene features to enhance realism
A
- use of on location filming
- regional dialect
- improvised dialogue
- using new/emerging actors
5
Q
Trailer features
A
- slower paced, documentary style editing
- realism
- non diegetic soundtrack, orchestral - emotive
- close up cinematography - connection with audience
- complex and raw subject matter (left wing ideology)
- pull quotes
- Palm d’or festival de Cannes winner
- Pre sold audience - star quality of Ken Loach
6
Q
BBC Films
A
- funding comes from the TV licence
- BBC must remain independent, impartial and honest
7
Q
challenges of independent films
A
- funding for production and distribution
- seen as a risk, cant offer the same commercial formula as Hollywood
- indie films struggle to compete with blockbusters in multiplex cinemas due to their more niche appeal
8
Q
independent film features
A
- low budget
- lack of star appeal
- independently funded
- reliant on word of mouth
- limited open release in cinema
- more niche
- more likely to tackle contemporary social issues
9
Q
Poster features
A
- grey concrete wall, acts as a visual metaphor for barriers and obstruction
- pull quotes, mark of quality
- fist held, power to the people salute
- “a Ballard for the common man”
- empowering title, individualistic story
- graffiti wall
- # WeAreAllDanielBlake
- identifying with an individual rather than a collective
10
Q
“I, Daniel Blake”
A
- making a statement against the system
- singular individual story
11
Q
Target audience
A
- 45+ ABC1 (Middle Class)
- Guardian readers
- regular cinema goers
- Socially and culturally conscious
- 12-25 politicised left wing audience
- Fans of Ken Loach/ indie films
12
Q
Traditional Marketing Campaign
A
- Posters in the London Underground
- press (the guardian, independent, observer, metro, times)
- television, TV advert breaks
- Mobile adverts, articles on the Guardian
“if you only see one film this year, see this”
13
Q
Trinity Mirror group
A
- print and digital campaign
- 10,000 cinema ticket giveaway
- masthead and front cover takeovers
- Daniel Blake given a column to talk about the social issues
14
Q
Success of Trinity Mirror group campaign
A
- 75% overall editorial rating
- 53% of readers said ‘My Britain’ column made them reflect on their own experiences
- 57% of audiences wanted to watch the film as a result of campaign
15
Q
Free Screenings
A
- aimed to build word of mouth and buzz
- 25,000 tickets given away ahead of the release
