Newspapers - DM double Flashcards
Red top tabloid
Informal,
Red branding of The Mirror
Labour - Mirrors political alliance
“Stain on our great nation”
“Stain”, emotive language - tarnished reputation
“our”, collective pronoun - encourages audience to join with the newspaper to condemn the governments actions
Primary imagery
NHS and Boris Johnson, juxtaposing
Creates a binary opposites between the NHS workers and Johnson
NHS workers vs Johnson
- Hypocrisy of the government
- No sympathy
- Underpaid and overworked workers- due to the government
“no shame”
- Repetition of shame - emphasis, emotive language
Public humiliation, anchorage
“Labour leaders message to you”
Direct address
“disgraced”
declamatory and emotive language - vilifies his actions
Image of Johnson drinking champagne
- Unapologetic, unprofessional
- Elite persons
- Etonian - upper class, emphasising class divisions
Pull quotes
Personalisation - creates emotional engagement
- invited to share their own opinions
- government vs the people - language vilifies government
- all supportive - biased - media is constructed to portray ideological messages
- anchorage
Narrativisation
- emotional engagement
- binary opposites (Starmer/ Johnson, hero/villain, Left/right, labour/tory)
- reinforces ideological messages and values of the mirror
Comic
Satire
- emphasises severity of his actions if even Putin wouldn’t want to be associated with him
David Gauntlett
media provides us with many tools to help us construct our identity
Mediation
Mediation of the story is expected from left wing publication
Barthes
“naturalised status of myth” assuming reader is anti tory
