Super.human. Flashcards
First seconds of the advert
(scene one)
- montage of dramatic music, ambient sound (eg. news broadcasting), low key lighting and smoke
- creates excitement and drama
Kadeena Cox is in centre frame, making her appear important and powerful
Montage of audio commentary
(scene one)
- creates tension, suggesting the we are during a race
- emphasises Cox’s power and important of the event
“already won two gold”
“set her sights on Tokyo”
image of a tunnel
(scene one)
“tunnel vision” visually represented with a wide shot
- connotes the athlete’s mindsets
binary opposition of success vs failure
gunshot sound effect
acts as a transition from the tunnel to real life
reality after dream
- shows kadeena wearing conventional sleep attire for a black woman (bonnet) - familiar item of clothing
- representing an aspect of black women’s lives which are often underrepresented
reality vs dream sequence
visual binary opposition created
- dream like sequence contains dramatic images, music and a rich colour palette
- reality contains ambient lighting and the strident sound of an alarm clock
montage of early morning realities
- shows a diverse range of genders, ethnicity and abilities
pros of showing a diverse range of people
- allows people to relate to them as disabilities are so often unrepresented in media
- makes disabilities more visible, accepted and normalised
- allows audiences to be SEEN on screen
criticisms of portrayal of disabled people
- people believe that the advert focused primarily on representing physical disabilities (eg. wheelchair users)
Ellie Simmons at the swimming pool
- features a wide shot, emphasising her small stature
- competing against herself - a visual metaphor for how she is competing against her own anxieties and the fear of loosing
auditory code of strapping joints and using tape + grunts and groaning
- creates a sense of drama and intensity - similar to preparations for battle
- hyperbolic noises, emphasises the strain and pain of athletes
sound effects underscore the music - emphasising the battle of training
jump cuts of training (montage)
- emphasises the hard work and dedication
- sick bucket acts as comedic effect but also emphasises the idea that they are training to and beyond their bodies limits
realities of athletes lives outside of training
- eg. balancing parenthood whilst being a sportsperson
- shot of a man singing happy birthday to his kid through a phone, he is having to miss important events to focus on his sport (tunnel vision)
- eg. normal events such as childbirth
- humanises the athletes, showing they have families and shows they are normal people
pov shots of cyclist
- creates a sense of inclusion
- sparks flying, indicate the speed
- man flying, makes it feel like an action film
- emphasises the danger and drama of the sport
animated and archive footage
- used to oppose the real life actions
- introduces humour and reinforces the narrative
- used in contrast to the gruelling routines of the athletes