Have you heard George's podcast? Flashcards
primary audience profile
- 12-25, all genders, British, Urban Black and minorities
- fans of hip hop, socially aware
WHY? : relatable
USES & GRATS: identity and entertainment
secondary audience profile
- 25-45, all genders, British urban/suburban, all ethnic groups
- politically liberal, cultural capital
WHY? : political messages, creative innovation
USES & GRATS: social interaction, information
George the Poet
- London born with Ugandan heritage
-Peabody award winning, British spoken word artist, rapper and podcast host
First episode observations
- Rhythmic speech
- Inputs his own persona; beliefs
- Unconventional radio show, recorded like a chapter
Podcast as a whole
- Each chapter focuses on a particular theme relevant to its young, diverse and educated audience
- Produced by Benbrick to appeal to new audiences and to diversify Radio Five’s audience
Audience positioning
Audience is positioned intimately, as if we are listening to George’s thoughts and conversations
-BBC actively are attempting to diversify their audience
Podcast advantages
- Can be on demand and on streaming services, allowing it to be les conventional and more innovative
- Digital platforms (eg. BBC Sounds) allow for more variety of content to be made available and for longer
Podcast disadvantages
- Not a live broadcast so there is less interaction with an audience
- Less likely to be marketed to audiences, may be more niche and may struggle to find their audience
Chapter 2 quotes
“sociological journalism”
“The police don’t actually give the same service to all”
Curran and Seaton
the BBC’s funding model (TV Licence) has allowed this more adventurous production to be produced due to the BBC’s remit to produce diverse content
David Gauntlett - Identity
- George implements his own ideas through the influence of Disney, Jay Z and many others
- it reflects George’s influences and inspirations by having a range of different forms of music (from Disney style orchestras to hiphop)
Gerbner - cultivation theory
- this will contribute to the few black voices spreading their messages and sharing their experiences
- George hopes that by sharing his poetry, he can remove stereotypes and change values, allowing people to recognise the institutional racism within the UK
Livingstone and Lunt
- the BBC is supposed to reflect the diverse nature of British culture
HYHGP challenges L&L’s assumption that ‘new media’ is harder to regulate as it does now follow ‘watershed’ and instead there are written and verbal warnings for adult language and mature content
Gilroy’s post colonial theory
- the media text being created and performed by a black artist can help enforce power for black voices and allow for new opportunities
textual poaching
- disney and Jay Z references
