Formation Flashcards

1
Q

Opening shot of the music video

A
  • an establishing shot of a semi submerged police car in New Orleans
  • immediately establishes the setting of the aftermath of Hurricane Katrina

-> positions Beyonce as powerful as she stands atop the floating car, above the destruction in a masculine pose
this juxtaposes against the following shot showing a man dancing femininely (playing with ideas gender )

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2
Q

dress codes and costumes (Antebellum)

A

Beyonce dresses herself and others in clothes of the Antebellum period (a time of plantations and slavery) and inverses the roles of the Southern Belles

  • by doing this she is reclaiming and subverts ideas about ethnicity and gender
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3
Q

dress codes and costumes (Black hat)

A

The medium shot of Beyonce wearing a large black hat, dramatic large and layered jewellery and dark red lipstick portrays her as powerful
- jewellery -> alludes to the tribal traditions
- black funeral attire -> connotations of police brutality and unnecessary death of black people
- reference to black panthers

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4
Q

release date

A

released on February 6th 2016, during black history month and the anniversary of Trayvon Martin’s 21st birthday (a teenager who was shot and killed coming back from the shops)

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5
Q

Antebellum area setting

A
  • the plantation home has been reclaimed by including and having close ups on French French renaissance-style paintings of regal black women
  • the ideology of black empowerment is encoded by reappropriating iconography associated with slavery
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6
Q

“Y’all haters corny with that illuminati mess”

A

recognises how people want to associate her success with the illuminati to invalidate her hard work and talent instead of crediting her fame to a conspiracy.

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7
Q

“Paparazzi, catch my fly, and my cocky fresh”

A

Fly down-> male genitalia-> male domination and power-> role reversal

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8
Q

Swimming pool setting

A

Reference to the 1964 Monson Motor Lodge protects

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9
Q

Antebellum style dresses vs pop attire

A

heavy contrasts with the stereotypical attire of “pop” (tight and small clothes)

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10
Q

dance routines

A
  • the several choreographed scenes of “ladies in formation”, signify the need for all women to “stick together” as a collective
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11
Q

Beyonce’s gesture code - fist in air

A

the black power salute - aligns herself with the civil rights activists of the past

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12
Q

“i might take him on a flight on my chopper”
“i might get your song played on the radio station”

A

lyrics signifying Beyonce’s control and power - gender role reversal

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13
Q

kid vs police scene

A

In this dance routine, named a “peace dance”, a young black boy is dancing in front of a line of cold police officers dressed in swat gear. The dance routine ends with the boy raising both of his hands in the air; a gesture that is then mirrored by the line of police officers. The sequence suggests a call for peace:

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14
Q

political zeitgeist

A

the video references the political zeitgeist of the time (2-16) by using cultural codes (Barthes), “stop shooting us”, police cars (New Orleans), and the black power salute to challenge racial hierarchies, encoding the ideology of black empowerment

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15
Q

symbolic and referential codes (Barthes)

A
  • the New Orleans police car that drowns Beyonce at the end, referencing hurricane Katrina and the responsibilities of the state to protect its citizens
  • The symbolism of the crucifixion
  • And the references to Malcolm X and the Black Panther movement
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16
Q

industry context

A
  • this music video was created in relation to finance and profit
  • the political agenda within the music video may not be the main purpose
17
Q

Beyonce’s direct address

A

Beyonce directly addresses the viewer in powerful stances (commonly in front of groups of people (men and women)) to portray herself as a person with great power despite her ethnicity and race

18
Q

stereotypical portrayal of black women

A

this portrayal can be seen as either positive (strong, empowered) or negative (objectified) depending on the viewer

  • Despite this, Beyonce herself portrays herself as more complex than a simple stereotype by representing herself in a multitude of ways
19
Q

Stuart Hall, response

(inequalities of power)

A
  • challenges traditional inequalities of power by placing a black woman in a position of control
    BUT may perpetuate a sense of binary opposition between races, supporting Hall’s notion of difference or ‘otherness’
20
Q

bell hooks, response

A
  • bell hooks believes that the sexualised and objectified portrayal of women is

“Patriarchal society cannot be challenged when women are reduced to singing and dancing for the pleasure of consumers.”

21
Q

representation of men

A
  • there are no dominant male characters throughout the video
  • men are often represented as passive and relegated to the background of the composition.