Newspapers: section B, audiences Flashcards
1
Q
audiences
A
- newspapers have achieved trust with their audiences by reinforcing the same ideological values of their audience
1
Q
daily mirror audience - contemporary
A
- a sharp decline in average newspaper circulation compared to The Times, due to the lower literacy level and impact of digital technology
2
Q
advantages for Web 2.0 for newspapers
A
- online editors are not as costly
- no word limits
- potentially able to widen the audience demographic
-allows for greater interactivity
-the news agenda can be personalised by the individual
-can be up to date and on the go
3
Q
disadvantages for Web 2.0 for newspapers
A
- people want the news quicker
- people will use technology on the go
- circulation is decreasing
- advertising revenue has decreased
- higher risk of fake news
4
Q
personalisation
A
- signing up for news alerts
- social media apps can appear in feed
- hashtags allow users to follow stories of their choice
5
Q
advantages of an oligopoly for the industry
A
- larger market share
- higher profits
-prioritises refinement, better products
6
Q
disadvantages of an oligopoly for the industry
A
- differentiation from competitors
- trickle down economics requires perfect ethics
- lack of innovations
7
Q
advantages of an oligopoly for the audience
A
- large familiar brands
- trustworthy
- simplifies market
- can still offer competition
8
Q
disadvantages of an oligopoly for the audience
A
- lack of choice/ creativity/ representation - narrow interpretation of stories
- cultivation (Gerbner)
- dominant hegemonic ideology reinforces
- price fixing is common
- market success can lead to political success - owners wield power (Marxist)
9
Q
advantages of an regulation for the industry
A
- ensures parity with competitors
10
Q
disadvantages of an regulation for the industry
A
- restricts creativity
- tight rules
- rules take longer to write, tech/ culture/ what is acceptable may have changes
11
Q
advantages of an regulation for the audience
A
- free press protects democracy
- protects citizens
- clear guidelines
- know who to complain to
- self regulating newspaper = avoids government interference censorship and propaganda
12
Q
disadvantages of an regulation for the audience
A
- may lack choice, rules may limit access to information
13
Q
IPSO
A
Independent Press Standards Organisation: the largest independent regulator of the UK newspaper and magazine industries
14
Q
Aims of IPSo
A
- hold print media accountable
- uphold high standards of journalism
- investigate complaints and failings
- make publications publish corrections
- protests individual rights
-offers advice, training and guidance to journalists - maintains freedom of expression for the press
