The Times: Online

Question 1

How did The Times combat a fall in print sales?

Answer 1

• The Times has addressed the changes in technology and audience consumption of news.
• The group was one of the first companies in the UK to introduce an online newspaper but also introduced pay-walls requiring readers to pay a subscription to use the site.
• This was introduced in response to the fall in print sales within the group.

Question 2

What did The Times launch with the Sunday Times in 2016?

Answer 2

• In 2016, The Times and Sunday Times launched a combined website and made the decision to move from a rolling news to an edition-based digital format, updated three times a day to match the reading patterns of their audience more effectively.

Question 3

What does The Times Online website feature?

Answer 3

• The Times Online employs pay-walls which required readers to pay for use of the main site (up to date rolling news / a digitised version of the newspaper itself).

Question 4

How much can non-subscribed readers read of the Times Online?

Answer 4

• Browsers who try to read news stories without paying the subscriptions can only read the first few paragraphs before a prompt instructs them to pay the fees required.

Question 5

How much is an online subscription for The Times Online?

Answer 5

• £2 per week or unlimited digital access for an initial £1 for 8 weeks as an introductory offer)

Question 6

What options are there for non-subscribed readers of The Times Online?

Answer 6

• The Times Online does offer non subscribers rudimentary functionality of other options on its website however, including access to certain online supplements and guides listed at the bottom of the home page.
• For example: Sunday Times Driving, Best Places to Stay

Question 7

What is The Times the only newspaper to achieve?

Answer 7

• The Times was the only national
  quality newspaper to show year-on year growth for print sales (407,566 daily average) in the late 2010’s.