Peaky Blinders: Marketing & Promotion Flashcards
Finish the marketing and promotion techniques
Hollywood star…
names (Cillian
Murphy, Sam Neill, etc.)
Character…
reputation (Tommy,
Aunt Polly, Arthur, etc.)
Intertextual genre
references -
Western, Period Drama, etc.
Genre with…
a ‘twist’ -
unpredictable and from ‘bad guys’ perspective
Enigmas / mysteries…
in narrative -
how will Tommy’s plans progress?
BBC quality drama…
branding
crime drama shows like Sherlock
Sold worldwide…
through Netflix
DVD /
Blu-Ray sales
Coverage in Television
magazines
and online media.
Additional merchandising -
clothing - Garrison Tailors, etc
Immersive ‘Peaky Blinders’ …
experiences, musicals, etc.
Strong series…
branding - ‘by order of the Peaky Blinders’ catchphrase
Followers of showrunner…
Steven Knight as a writer / creator