Super. Human. Audiences

Question 1

What is the target age group for ‘Super. Human.’?

Answer 1

• 16–34 age bracket

Question 2

Psychographics for Super.Human.

Answer 2

Fans of sport; and those who desire to see more inclusive representations of social groups, of which they may be a member, from a channel whose remit states that it appeals to the tastes and interests of a culturally diverse society.

Question 3

Audience response to the advertisement

Audience

Answer 3

London Paralympic coverage in 2012 shifted perception of disabled people: 65% surveyed were impacted by coverage. –> Their perception of disability therefore changed. 52% said disabled atheletes were ‘ just as talented as ablebodied atheletes.’

Question 4

Identify two different audiences for the Super.Human. advert

Answer 4

• 16-32 year olds
• Reformers

Question 5

Channel 4 Viewers

Answer 5

• High peak viewing share = 13.2%
• 16-34 year old viewing share ->
• Diversity, encourages channel to take risks.
• Younger Viewership (Gen Z, Millenial, Gen Y)
• ABC1 viewing share: 10.5% –> Middle/Upper class values/attitudes/aspirations –> Tend to be more open minded.
• Average viewing share: 10.3%
• 15 minute reach: 70.5%

Question 6

Identify two ways technology and the internet has impacted advertising

Answer 6

• Given advertising agencies access to a global audience.
• Tailored, specific advertising basesd on algorithms.