Have You Heard George's Podcast?: Audience Flashcards
Target age demographic for HYHGP?
- 16+
Target audience demographic for Radio 5 Live?
40+
Target Gender demographic for HYHGP?
- Mixed gender
Target social background for HYHGP?
- C2DE
- Ethnic Minorities
- Students
Target social background for Radio 5 Live
- ABC1
- White
- Middle Class
- Formally educated
4Cs Psychographics for HYHGP?
- Reformers
Interests of target audience for HYHGP?
- Social Justice
- Reformation of society, Equal rights
Interests of audience for Radio 5 Live
- Tradition
- Sport
4Cs Psychographics for Radio 5 live
- Mainstreamers
- Resigned
How will the content of HYHGP? appeal to the Radio 5 Live audience?
- Educated audiences will be engaged by the mix of poetry, politics, culture and philosophical ideas
- I.e The Cinema ending in the Grenfell episode
How does the language used in HYHGP? engage younger audiences?
Within his podcasts he uses a variety of modern slang including street dialect which would help to engage young audiences.
How does HYHGP? target ethnic minorities?
George focuses on issues that are relatable to black and other ethnic minority audiences.
How does the Peabody encourage audience to engage with HYHGP?
The award will engage listeners looking for celebrated culturally reowned content
Who is George The Poet?
George the poet is a London-born spoken word performer of Ugandan heritage. His innotative brand of musical poetry has won him critical acclaim both as a recording artist and a social commentator.
How might George The Poet entice young black male audiences to HYHGP?
- George The Poet will engage audiences who are also young, black males, interested in spoken word. They may see him as a role model.
- He challenges traditional negative stereotypes of young black men, and many listeners would enjoy this unconventional more complex representation.
Why might George The Poet’s education background attract readers?
George the poet attended the University of Cambridge and this might draw in eductated middle to upper class audiences.
How does the music used in HYHGP? target audiences?
Predominantly black artist’s music is included in the podcast to add entertainment and further target modern black audiences.
How does the podcast formatting and episode length target audiences?
- Reasonably short episodes of approx 25 minutes reflect the shorter attention spans of many individuals.
- Podcast format offers audiences flexibility of when where and how to access.
How does podcasts, like HYHGP?, limit audience interaction and how is this resolved?
- As podcasts are pre-recorded rather than live, there are very few opportunities for active audiences to interact via phone ins and competitions.
- Instead, listeners can discuss on an app called Common Ground (Diversifcation)
What is Common Ground?
- Common Ground is a space that aims to engage users in reflective and deeper thinking.
- A place where listeners of HYHGP? to respond and share with their own thoughts and discover new perspectives.
Why is HYHGP? on Radio 5 Live?
- It could be an attempt by the BBC to broaden expand their listener base to secure their future.
How does HYHGP seem relatable and family friendly?
His podcasts often feature his mum, his brothers, nephews and wife, making him seem relatable to listeners, and family friendly.
How does HYHGP? guests further target ethnic minorities and why?
He features guests from a diverse range of ethnic backgrounds to engage diverse audiences.
This will appeal to audiences who often feel black ethinicity is underrepresented in the media.
Intertexual references and their appeal to audiences in HYHGP?
- Clips from or references to other popular media products make the podcast feel fun and interesting.
- Referencing content from the 1980s and 1990s might suggest they are targeting audiences up to 45 years of age
