The Snowball Effect Flashcards
1
Q
whatever the process
A
minority influence is necessary for social change to take place
2
Q
if some people in the group start to agree with a minority view then the minority becomes
A
more influential
3
Q
if the minority becomes more influential
A
this results in more people converting to the minority view
4
Q
eventually the minority
A
becomes the majority
5
Q
Van Avermaet date
A
1996
6
Q
Van Avermaet called this
A
the snowball effect
7
Q
for the snowball effect to happen
A
people need to go from privately accepting the minority view to publicly accepting it
8
Q
one example of why this might happen is
A
social cryptomnesia
9
Q
social cryptomnesia means
A
public opinion changes gradually over time until the majority view is accepted as the norm but people forget where the view originally came from
