Minority Influence is stronger than Majority Influence

Question 1

Moscovici et al date

Answer 1

1969

Question 2

Mocsovici et al study name

Answer 2

Minority influence

Question 3

Method: the study was a

Answer 3

laboratory experiment

Question 4

Method: what gender were the participants?

Answer 4

female

Question 5

Method: how many women took part?

Answer 5

192

Question 6

Method: how many women were in each group?

Answer 6

6

Question 7

Method: participants judged

Answer 7

the colour of 36 slides

Question 8

Method: all the slides were blue but

Answer 8

the shades of blue varied

Question 9

Method: two of the six participants were

Answer 9

confederates

Question 10

Method: condition 1

Answer 10

the confederates called all the slides green (consistent)

Question 11

Method: condition 2

Answer 11

the confederates called 24 of the slides green and 12 blue (inconsistent)

Question 12

Method control group

Answer 12

a control group was used which there were no confederates

Question 13

Results: control group

Answer 13

the participants called the slides ‘green’ 0.25% of the time

Question 14

Results: condition 1 (consistent) adopted the minority view

Answer 14

8.4%

Question 15

Results: condition 1 (consistent) called a slide ‘green’ once

Answer 15

32%

Question 16

Results: condition 2 (inconsistent)

Answer 16

1.25%

Question 17

Conclusion: the confederates were in the minority but

Answer 17

their views appear to have influenced the real participants

Question 18

Conclusion: the use of two conditions illustrated that the minority

Answer 18

had more influence when they were consistent

Question 19

Evaluation: the study lacked ecological validity because it was conducted in a

Answer 19

laboratory

Question 20

Evaluation: the task was

Answer 20

artificial

Question 21

Evaluation: the participants may have felt that judging the colour of a slide was a

Answer 21

trivial exercise

Question 22

Evaluation: the study was only conducted on women so

Answer 22

the results can’t be generalized to men

Question 23

Evaluation: in a similar experiment

Answer 23

participants were asked to write down their answers instead of saying them and even more people agreed with the majority

Question 24

Nemeth et al date

Answer 24

1974

Question 25

Nemeth et al repeated Moscovici’s experiment but

Answer 25

instructed participants to answer with all of the colours they saw in the slide rather then just one, singular colour

Question 26

Nemeth et al ran three variations

Answer 26

there were two confederates

Question 27

Nemeth et al: the three variations were

Answer 27

the confederates said all the slides were green
the confederates said the slides were either green or blue-green]
the confederates said the brighter slides were blue-green and the duller shades were green

Question 28

when the confederates always answered green or varied their response randomly

Answer 28

they had no effect on the participants repsonces

Question 29

in the condition where the responses varied

Answer 29

the confederates had a significant effect