Social Impact Theory Flashcards

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1
Q

Latane and Wolf came up with the

A

Social Impact Theory

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2
Q

Social Impact Theory date

A

1981

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3
Q

Social Impact Theory states there are

A

three factors that effect social influence

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4
Q

the three factors are

A

strength
numbers
immediacy

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5
Q

strength

A

how powerful, knowledgeable and consistent the group appear to be

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6
Q

numbers

A

how many people are in the group

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7
Q

immediacy

A

how close the source of influence is to you

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8
Q

Latane and Wolf’s theory says that

A

minority influence happens through the same process as majority influence

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9
Q

minority/majority influence process

A

its just the balance of factors that create the social influence that’s different

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10
Q

the number of people in a minority is relatively small but

A

if the minority has strength and immediacy they can still exert social influence

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11
Q

a majority doesn’t need as much

A

strength or immediacy because they have the numbers

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12
Q

lots of studies have provided

A

support for social impact theory

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13
Q

Mullen date

A

1985

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14
Q

Mullen conducted a

A

meta analysis of studies investigated social impact theory

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15
Q

Mullen found that lots of them relied on

A

self report rather then observable behavior

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16
Q

Mullen argued that support for social impact theory could actually be a result of

A

demand characteristics